Flats VS Ghost Mannequin: Which Styling is Better for Your Designs?

We get this question a lot!  (And if you're new to styling plans, be sure to read this first.)

From our experience, Ghost Mannequins styling is best for swimwear, activewear, underwear, denim, formal evening wear, and full figure sized apparel. 

 Ghost mannequin for FRAME

Ghost mannequin for FRAME

All of these categories require the shape is well defined and you can achieve that best using the form of a mannequin.   Ghost also work best if you have a back detail/cut out that you want to be sure is visible if you are only doing front shot. 

 Using ghost mannequins to highlight cutouts and keyholes.

Using ghost mannequins to highlight cutouts and keyholes.

However, that doesn’t mean everything else looks better as a “Flat” (aka with no shape/breast).  T-shirts can look good either as Ghost or a Flat, but an imperfect sample will show the imperfections more as a Ghost whereas we can hide those not perfect seams styled as a Flat.

If your sample garments have lots of folds, it can look neater if they are styled as a Flat vs a Ghost.   Using the pins we use for Flats, we can make sure the folds are separated and well defined. 

 Highlighting folds

Highlighting folds

For all those other categories of apparel that don’t fall into the ones mentioned above, then what type of styling should a client request? 

The fabric and cut of the sample will influence the best styling method to showcase the sample.  Also, it is important to consider the aesthetic of the brand.  Here are some samples styled both ways. 

 Ghost on the left, Pin-up on the right

Ghost on the left, Pin-up on the right

The ghost definitely accentuates the shape of the clothing, so it then can come down to the aesthetic of the brand and if you want the shape accentuated. 

 Ghost on the left, pin up on the right

Ghost on the left, pin up on the right

If you are unsure, StyleExpo’s team are happy to do test shots for you to decide.